Creating An Effective Integrated Marketing Plan Encompassing Traditional And Digital Methods
Riding on the wave of digitalisation, traditional business functions including marketing have been disrupted and transformed. Empowered by technology, consumers are also researching and shopping more via digital channels compared to before, pushing companies to adopt digital marketing to attract and retain customers
Reimagining Marketing In A Post Pandemic Landscape
The pandemic has inevitably changed the way we live and accelerated the pace of change globally, writing a new future instead of returning to the pre-pandemic normalcy we used to live in.
